The building emphasizes typographic hierarchy, modular layout, and archival storytelling. Each part of the process was structured to reflect Tesla’s layered impact from invention to underappreciated genius, using clean design and sourced imagery.

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Balancing dense historical content with visual clarity was key. Sourcing exact imagery, refining text for readability, and supporting print-safe color logic across CMYK layers were all solved through iterative layout testing and typographic refinement.

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